STEAMVisual Interaction Identity | Branding

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Steam is a PC gaming platform where users can shop, play, grow, and discover. This new identity prioritizes the player experience by fostering a welcoming environment that offers something for everyone. Beyond gaming, Steam also supports aspiring developers by serving as a space for learning, growth, and bringing their creative visions to life.

Steam and PC gaming can seem intimidating at first, especially towards those new to gaming. With this updated identity, Steam can become a more inviting space for both new and returning users.

Onboarding

Steam is best utilized through its desktop app. It serves as a platform where gamers can shop and access their games, new players can discover titles that match their interests, and aspiring game developers can explore learning resources.

Game Browsing

With Steam’s AI search feature, users are able to find games they can enjoy more easily.

Dev Space

The Dev Space is a resource where Steam users can learn about the different sectors of game development.

Steam Deck

The Steam Deck is Steam’s handheld console. Users can access and play their Steam Library on-the-go.

Logo

The logo, a keycap, symbolizes the depth and accessibility of Steam’s expansive game library. Like a key that can be pressed endlessly, Steam offers seemingly infinite possibilities for play.

Steam DevDays

One intiative of Steam’s new identity is to bridge the gap between Steam’s online and real-world presence. Starting with the revival of Steam’s in-person event, Steam DevDays.

Steam DevDays is a conference dedicated to aspiring game developers looking to gain insight from industry professionals to make their dreams into reality.

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