Graphic designer based in LA.
Specializing in branding, packaging, and visual interaction.

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Work
  1. Computer History Museum
  2. TRIADEX TONES
  3. Paul Mitchell × Paris Hilton
  4. Head & Shoulders
  5. Playground
Index


Computer History Museum
Brand Identity | Cultural Institution Rebrand

The Computer History Museum, located in Silicon Valley, has been dedicated to preserving and celebrating the history of computing and its impact on society since 1999. It is also home to the world’s largest collection of computing artifacts.

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TRIADEX TONES
Brand Identity | Creative Coding | Generative Design
TRIADEX TONES is a live-coding music event hosted at the Computer History Museum, featuring six artists who perform entirely through code in real time. As an extension of my CHM rebrand, the goal of the event is to showcase how technology is constantly evolving and pushing boundaries.

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Paul Mitchell × Paris Hilton
Campaign Identity | Photoshoot
Visual assets for the collaboration between Paul Mitchell and Paris Hilton

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Head & Shoulders
Packaging Design
Head & Shoulders is an iconic haircare brand, but something was missing. Rather than reinventing it, I focused on preserving its legacy while elevating it. The brand has remained a staple in people’s everyday lives, but its packaging and overall identity didn’t reflect that familiarity or trust. The goal was to close that gap. 

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Playground
This is an archive of my past projects and explorations. Ranging from print, packaging, photography, 3D modelling, and creative coding.

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© Shelby Kim 2026